“What can I do to keep going? I just feel overwhelmed,” my client, Susan, said. This was the beginning of an extended conversation. The truth is: It takes a mix of methods and experiences so one can renew personal energy and be sure to persist.

Some days ago, I had completed a number of big projects with my team. At this point, I was truly tired. I thought about taking the next day off (since I run my own company, I could make that decision).

The next morning, I had a dream. Three words were clear. Courage, Leverage, Image. The words woke me up, literally. I wrote them down and felt a surprising surge of energy. I wanted to write about these ideas and I felt enthusiastic about jumping into my day’s work.

My friend, when you take action to develop Courage, Leverage and Image in your life, you’ll be able to shift out of feeling overwhelmed.

1. Courage

“Courage is not the absence of fear but rather the judgement that something is more important than fear.” – Meg Cabot

Ask yourself: What is more important to me than fear?

Recently, on Facebook, one of my contacts asked about how to write a personal mission statement.

I replied:

“In response to your question, I did some reflecting. I’ve had my personal mission for years. I note that I include: 1) Why? 2) What is uniquely me? 3) Where’s the fun? 4) What’s my contribution to others? 5) Where’s the “magic”? [for me that’s the “Big Dreams” part] … My personal mission is: I help people experience enthusiasm, love and wisdom to fulfill Big Dreams.”

Now, it’s your turn.

What is most important to you? How can you apply that to how you do your work?

This also ties in with something called Authentic Marketing. The idea of Authentic Marketing is that you start with your self and core values. New Opportunity: Sept. 23, 2017 — Sofia University helps you use Authentic Marketing so you can serve more clients/customers:

The Sofia University MBA Program has invited Tom Marcoux to step on campus and teach enrolling Sept 23, 2017 in Palo Alto, California. They are also offering the workshop online.  This is a workshop. You will not only hear about the methods. You will work with partners and practice the methods. You can also bring your current marketing materials (if you have any) and work to improve them. Limited seating (Limited tickets to attend ONLINE)! Get your ticket when you CLICK HERE.

2. Leverage

We often hear the word leverage in the context of “she now has leverage to take her company public” or “with a list of 100,000 esubscribers, Alana has the leverage to get an agent and a major publisher for her next book.”

Here’s something else that is important: Get leverage on yourself.

The process is: Preset the Trigger Sequence.

A Trigger Sequence starts off with something in your environment. Max comes home and sees cookies on the dining room table. That serves as a trigger, and—boom!—three cookies disappear into his mouth.

We can gain leverage on ourselves by making a conscious decision. For example, I have a Progress Log next to my computer monitor. I keep a log of how many words I write each day. My Trigger Sequence goes as follows: I see the Progress Log and I sit down to the computer and write. No hesitation. I also have an internal trigger: My thought is: “I am a professional writer; I do not wait to feel like writing. I just start writing. No hesitation.”

How can you put a conscious Trigger in place so you get the most important tasks done?

3. Image

I translate “image” to personal brand. For years, I have trained clients and college students in the 4 Elements of a Great Personal Brand: T.H.O.R. – Trustworthy, Helpful, Organized, and Respectful.

It’s valuable for you to effectively craft the image you project to the world. You’ll get more clients and more assistance when people view you as trustworthy. You live up to your personal brand.

Secondly, your image of yourself can be vital in whether you do what’s necessary to succeed.

For example, I have met people who love what they do, but they hate selling. In this situation, they do not have enough clients. Why? They’re failing to do their weekly marketing tasks.

My heart went out to these people who want to help others but have the “traditional sales” barrier going on. So, I wrote a book, Relax, You Don’t Have to Sell, that provides a new paradigm called The Process of Enrolling. Using this process, people can avoid trying to push or convince prospective clients. This process is refreshing and empowering. People who practice enrolling feel good about it.

When we talk about “image,” we’re also talking about one’s self-image. If you have trained hard to be helpful via your profession, it is a relief to be able to maintain the self-image of someone who helps. The essence of Enrolling is: “Don’t sell–Help.”

 *  *  *   

In summary, focus on three crucial parts of expanding your success: Courage, Leverage and Image.

Warmly,

Tom

Tom Marcoux
Spoken Word Strategist
Authentic Marketing Coach – Executive Coach

CEO
Speaker-author of over 40 books

GetTheBigYES.com

Soar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

Darkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

Darkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter

Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus

What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

Amazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done! You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.’” – Dr. Arthur Ciaramicoli