Use the Hidden Secret to Catapult Your Success

The Introvert’s Formula to Get Clients – online course – Next Session – June 11, 2018 

“You’re wrong!” Susan’s mother said with venom.

“I’m different,” my client, Susan, replied, firm and steady.

When Susan later told me how she remained calm and assertive, I replied, “That’s great. You had a great moment there.”

Susan and I had been working on her rehearsals, preparing her to respond skillfully in conflict situations.

Similar situations rise up in business when tension is high, and a great leader must respond skillfully.

Later, I was reflecting on assertiveness and the important difference: An Excuse versus An “Adapt-Step.”

It’s important for us to note:

An Excuse stops our progress cold.
An Adapt-Step helps us deal with a tough reality and still move forward.

Here are examples:

  • An Excuse: I don’t feel comfortable at networking events. (Result: I avoid them.)
  • An Adapt-Step: Networking events cost me personal energy [a tough reality for an introvert]. I set boundaries and stay for only 1 to 2 hours. And I am choosy about only attending the most important networking events for my business success.

I have been thinking a lot about the “Adapt-Step” because that is a vital portion of my online course The Introvert’s Formula to Get Clients – Next Session Begins June 11th. (If interested in this online course, send an email to — and become eligible for a discount.)

I’m an Introvert. There, I said it. I’ve learned to overcome “excuses.”

Recently, I replied to a client’s question with: “I broke into three industries cold (no contacts): feature film, speaking and academia. Not bad for an introvert.”

My friend, I encourage you to pause now and use a sheet of paper. Write the headings of two parallel columns: 3 Excuses and 3 Adapt-Steps. Write down three examples from your current life in the 3 Excuses column. Then brainstorm and write 3, 6 or 9 possible Adapt-Steps you could take.

Successful people I’ve interviewed report that they face fear and personal excuses. Then they transform the situation by listing their next actions (what we call Adapt-Steps).

They take action.

I emphasize: Confidence is not comfort. Instead focus on these actions: Get the coaching, do the rehearsals and take action using your next Adapt-Steps.

Special Note: A special form of an Adapt-Step is trimming things from your life that drain your energy. Ask yourself: “Does this strengthen me?” Then make good decisions. Perhaps, you’ll limit your exposure to certain negative people.


Tom Marcoux
Spoken Word Strategist – Executive Coach
Speaker-Author, 45 books so far 🙂

51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter


Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson


What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

5-28-17)FINAL2_amazingyouVers6webAmazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done! You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.'” – Dr. Arthur Ciaramicoli

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus

ShapeFuture6Red3-9-18Shape the Future, Lead Like a Pro: 3 Skills Every Great Leader Needs to Succeed

This book will empower you with the 3 Skills every Great Leader needs to succeed: Relate, Optimize and Intuit. Learn to excel as a RoiLeader. The Bottom-line: You need an “unfair advantage” of top communication skills. Use Expansive Thinking to handle Disruption and get out ahead of it. “Shape the Future, Lead Like a Pro empowers you with essential leadership skills. Integrity is the foundation of Authentic Leadership. This book helps you lead and retain people who appreciate true leadership and who will excel for your organization.” – Christopher Salem, Host of Sustainable Success Radio Show


Use Your Real Power so You Succeed

"Darkest Secrets of Charisma" - improve your confidence - book written by Tom Marcoux
“Darkest Secrets of Charisma” – improve your confidence – book written by Tom Marcoux

“What’s one thing I need so I become truly successful?” my new client Adam asked.

“You need to be skillful about handling fear,” I replied.

Over years of running companies, I’ve learned that fear arises every week. That is, if you’re doing your job correctly in making things happen. You’re supposed to be stretching and growing. You’re supposed to be doing things you’ve never done before.

As an Executive Coach and the Spoken Word Strategist, I’ve said to clients: “How can you do anything fresh if you don’t do something different?”

Picture this. You’ll do better if you can reliably shift your perspective on purpose.

Think of your personal perspective as a zoom-lens.

The zoom-lens has multiple settings.

All of us are familiar with “zooming in” which brings something far away, closer to us.

Another setting is “zoomed out to wide angle” – that is, when we can see a wider expanse.

  1. Let’s begin with “Zooming in.”

You can think of an overall vision, and that’s zooming in. As a feature film director, I know that the zoom lens pulls a picture toward you.

  1. Change to “Zoomed Out.”

You also need to see the whole picture – that’s the zoom-lens in the “zoomed-out” mode, giving you the vision of a wide-angle lens.

  1. Focus on something close to you now.

Once, I guided a particular client as I said, “You’re zooming-in on the horizon. But your shoe is untied. So turn the ‘camera’ of your consciousness to your shoe. Take care of what is right here and right now.”

We begin to do better in life by using this question: What is the best use of your effort and time in this moment NOW?

If you’re stuck in fear, you’re probably focused on something dis-empowering.

Shift your perspective. Zoom-in on your overall vision (that is, bring the picture of the bright future close to you.).

The second step is crucial. Change your focus to this present moment.

Ask yourself this empowering question: What is the best use of my effort and time in this moment NOW?

I’ve worked with clients who have a big, compelling goal to work on. Still, they can sometimes feel overwhelmed by the magnitude of that big dream. It’s understandable that the goal feels “So Big!” – and that it is overwhelming.

Here’s what you can do.

Shift your focus to the present moment. What is one small thing that you can do to move in a positive forward direction?

My clients have said that they can do these small actions:

  • Rehearse before making a vital phone call
  • Write up two “if-then alternatives” so they’re ready for certain objections their customer is likely to raise
  • Take a 10-minute walk at lunch time to refresh themselves to be productive in the afternoon

You handle fear by training yourself to shift your focus point so you can be productive.

Now it’s your turn. What can you do in the next 10 minutes that will help you make some incremental progress?

Shift your focus and manifest the life you truly want.



P.S. A number of my clients use their “zoom-lens” to focus on developing their confidence and charisma. I’ve just released a new version of my book Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words. This book now has 5 new essays, and it has been reformatted for easier reading. CLICK HERE to look inside the book.


* See my new book Year of Awesome! How You Can Use 12 Success Principles including 10 Seconds to Wealth  (CLICK HERE to look inside the book)

Tom Marcoux
CEO (leading teams in United Kingdom, India and USA)

Speaker-author of 40 books (with free chapters on )
Executive Coach
Spoken Word Strategist
Author of Time Management Secrets the Rich Won’t Tell You (See more when you CLICK HERE )
1.8 min. video (on YouTube): Tom Marcoux pulls back the curtain about how his directing a feature film that went to Cannes Film market helps with “Building Your Brand”:
Author of Connect: High Trust Communication for Your Success in Business and Life (See more when you CLICK HERE )