“What can I do to keep going? I just feel overwhelmed,” my client, Susan, said. This was the beginning of an extended conversation. The truth is: It takes a mix of methods and experiences so one can renew personal energy and be sure to persist.
Some days ago, I had completed a number of big projects with my team. At this point, I was truly tired. I thought about taking the next day off (since I run my own company, I could make that decision).
The next morning, I had a dream. Three words were clear. Courage, Leverage, Image. The words woke me up, literally. I wrote them down and felt a surprising surge of energy. I wanted to write about these ideas and I felt enthusiastic about jumping into my day’s work.
My friend, when you take action to develop Courage, Leverage and Image in your life, you’ll be able to shift out of feeling overwhelmed.
“Courage is not the absence of fear but rather the judgement that something is more important than fear.” – Meg Cabot
Ask yourself: What is more important to me than fear?
Recently, on Facebook, one of my contacts asked about how to write a personal mission statement.
“In response to your question, I did some reflecting. I’ve had my personal mission for years. I note that I include: 1) Why? 2) What is uniquely me? 3) Where’s the fun? 4) What’s my contribution to others? 5) Where’s the “magic”? [for me that’s the “Big Dreams” part] … My personal mission is: I help people experience enthusiasm, love and wisdom to fulfill Big Dreams.”
Now, it’s your turn.
What is most important to you? How can you apply that to how you do your work?
This also ties in with something called Authentic Marketing. The idea of Authentic Marketing is that you start with your self and core values. New Opportunity: Sept. 23, 2017 — Sofia University helps you use Authentic Marketing so you can serve more clients/customers:
The Sofia University MBA Program has invited Tom Marcoux to step on campus and teach enrolling Sept 23, 2017 in Palo Alto, California. They are also offering the workshop online. This is a workshop. You will not only hear about the methods. You will work with partners and practice the methods. You can also bring your current marketing materials (if you have any) and work to improve them. Limited seating (Limited tickets to attend ONLINE)! Get your ticket when you CLICK HERE.
We often hear the word leverage in the context of “she now has leverage to take her company public” or “with a list of 100,000 esubscribers, Alana has the leverage to get an agent and a major publisher for her next book.”
Here’s something else that is important: Get leverage on yourself.
The process is: Preset the Trigger Sequence.
A Trigger Sequence starts off with something in your environment. Max comes home and sees cookies on the dining room table. That serves as a trigger, and—boom!—three cookies disappear into his mouth.
We can gain leverage on ourselves by making a conscious decision. For example, I have a Progress Log next to my computer monitor. I keep a log of how many words I write each day. My Trigger Sequence goes as follows: I see the Progress Log and I sit down to the computer and write. No hesitation. I also have an internal trigger: My thought is: “I am a professional writer; I do not wait to feel like writing. I just start writing. No hesitation.”
How can you put a conscious Trigger in place so you get the most important tasks done?
I translate “image” to personal brand. For years, I have trained clients and college students in the 4 Elements of a Great Personal Brand: T.H.O.R. – Trustworthy, Helpful, Organized, and Respectful.
It’s valuable for you to effectively craft the image you project to the world. You’ll get more clients and more assistance when people view you as trustworthy. You live up to your personal brand.
Secondly, your image of yourself can be vital in whether you do what’s necessary to succeed.
For example, I have met people who love what they do, but they hate selling. In this situation, they do not have enough clients. Why? They’re failing to do their weekly marketing tasks.
My heart went out to these people who want to help others but have the “traditional sales” barrier going on. So, I wrote a book, Relax, You Don’t Have to Sell, that provides a new paradigm called The Process of Enrolling. Using this process, people can avoid trying to push or convince prospective clients. This process is refreshing and empowering. People who practice enrolling feel good about it.
When we talk about “image,” we’re also talking about one’s self-image. If you have trained hard to be helpful via your profession, it is a relief to be able to maintain the self-image of someone who helps. The essence of Enrolling is: “Don’t sell–Help.”
* * *
In summary, focus on three crucial parts of expanding your success: Courage, Leverage and Image.
Spoken Word Strategist
Authentic Marketing Coach – Executive Coach
Speaker-author of over 40 books
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