“Tell me something I need to know about handling fear,” my client Ted said.
“Based on our conversation so far, I have a powerful process that can help you take your business to a higher level. For many of us, fear is subtle. It’s beneath the surface. We just seem too busy to do certain things. For example, how are your marketing calls going?”
“They are not going. I just can’t make time for them,” Ted said.
“I hear you. When I started my first business, I called myself a ‘little fire truck.’ Putting out fires here and there. But I was stuck in a rut. I later realized (through good coaching) that I was letting fear hold me back,” I said.
“How?”
“I was afraid of disappointment. I was afraid of disappointing my sweetheart. I was afraid of disappointing myself. So, what did I do? It was more about what I did NOT do. To rise to another level, you need to do things that make you uncomfortable. Things that are outside your comfort zone. A number of people just ignore the whole thing. For example, they do not have specific goals about making marketing phone calls. I’ve learned this truth: What you dread, gets you ahead,” I said.
“Let’s work on this together,” I continued. “To release you from hesitation caused by fear, we’re going to talk about Setting Goals on 3 Levels: Good, Excellent and Amazing! So, in one day, what would be an Amazing! number of marketing phone calls for you to make?”
“15.”
“So that’s Amazing! What would be a ‘good’ number of calls?”
“5.”
“Are you sure you could make five calls during the day?”
“I’m not sure.”
“How about two phone calls?” I asked.
“Two? Sure, I could do that,” Ted said.
“Good to hear. So, two phone calls is at your ‘Good’ level,” I said.
“I’m not sure that two is Good,” Ted said.
“Two is better than zero,” I said.
Ted smiled. “Yeah. You’re right.”
“Here’s the helpful detail. Anything over 2 phone calls is on the ‘Excellent’ Level.” This is how you can have Excellent Days.”
* * *
Here’s a special note: When you set the action to achieve “Good” at a modest level, you avoid disappointing yourself! That’s important. Why? Many of us naturally tend to avoid what hurts. Self-Disappointment hurts a lot. Many of us are, subconsciously, making lots of efforts to avoid the pain of self-disappointment.
Let’s face it. Many of us hold great fear about disappointment. So we live a lesser life. No more of that!
Use this process of Good-Excellent-Amazing! to get out of a rut.
Working with clients, I note that each client can become stronger to handle what I call the External Factor Disappointment. Sure, it hurts when a prospective client says a final and firm ‘No.’ One solution is to get in front of more good prospective clients. I said to a team member:
“If you hear ‘No’ from one and you only have one—it’s a tragedy.
If you hear ‘No’ and you have twenty to go, ‘No’ is just a step.”
In summary:
- Set your goals on the Good – Excellent – Amazing! Levels
- Acknowledge when subconscious fear may be slowing you down.
- Become skilled at taking action and remember: “Better than Zero!”
Realize that setting goals on the Amazing! level is a process to expand your thinking.
To expand your thinking, consider taking my online course: “Get The Big YES: Use Extreme Confidence to Get Clients and Get It Done!” New 6-week Session begins May 15, 2017.
Warmly,
Tom
Tom Marcoux
Spoken Word Strategist
CEO/Speaker/Executive Coach
YourBodySoulandProsperity.com (visitors from 94 countries)
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