Secret for a Great 2018 — Lead and Make a Big Difference


Make 2018 Your Best Year! … Get Tom Marcoux ‘s book ‘Soar! Nothing Can Stop You This Year’

“What makes the difference so that I can make this year better than last year?” my client Alec asked.

“Leadership. Leading yourself and leading team members—even vendors or contractors,” I replied.

I guide clients and audiences with my topic The RoiLeader. We’re familiar with ROI as “return on investment.” I add to this with Relate, Optimize and Intuit.

“Relate” is about excellent communication. When I give a speech or class on Authentic Leadership, I focus on the A.I.M. process:

A – adjust perspective
I – increase credibility
M – move through values

  1. Adjust perspective
    When someone follows a leader, the person has had a shift in perspective: “Oh, you’re someone worth following.”

When you start leading, you need to make sure that your team members shift to a perspective that creates a positive connection with you.

A powerful step is to demonstrate that you’re truly listening. People want to be heard.

I have an elderly family member who does not listen to anyone. I don’t trust him. My other family members also do not trust him.

Listening builds a foundation of trust.

My phrase is: When you’re listening, you’re winning.

Now it’s your turn. When can you practice with a friend? Listen and then say something like: “What I heard you to say was _____. Do I have that about right?”

  1. Increase credibility
    When a new person encounters a leader, they have questions including:
  • Can I trust you?
  • Are you competent?
  • Is your vision clear and can you lead us to good outcomes?
  • Do you care about team members or do you use them like bathroom tissues?

We demonstrate our competence and strength of character with clear communication. We use headlines like: “I’ll now share three possible ways to solve the XY problem …”

Next, we show that we’re looking for input which can provide solutions better than our first guesses. We add something called a tagline*: “After I share three possible solutions, I’m going to open this up for discussion. I’m looking forward to hearing your thoughts and feelings about this. Together, we can come up with better ways to improve the situation.”

* Authors Lois P. Frankel and Carol Frohlinger share the ideas of headlines and taglines.

Now it’s your turn. When will your practice boiling down your statement to clear headlines and taglines?

  1. Move through values

When I say “move through values,” I mean that we move forward through the power of holding values. Not just profit and productivity—we’re talking about “this is an environment where people grow.”

Great leaders stand for a vision. Something like: “Yes! We can work well together and make something valuable for the customers. We’ll fulfill their trust in us. We’ll feel great as we fulfill our potential.”

For example, the Imagineers for the Disney Parks hold to a vision. Tony Baxter (for decades a top Imagineer, creating sophisticated and delightful Disney Parks rides) wrote: “Guests still want to be astonished, and our best attractions deliver that wow factor with visions and emotions. I always start with the notion that it is the 20th repeat ride, not the first that is the most important.”

Now it’s your turn. What vision and values do you stand for? Make sure that you express these details in ways that reach your team members’ hearts (where they live).

In summary, remember:

A – adjust perspective
I – increase credibility
M – move through values

These three focus areas form a key foundation for Authentic Leadership.

Yes, you can enhance Profits, Productivity and Potential.
We remember that team members excel when they have a supportive environment and meaningful work.

The RoiLeader shows the way. More than that, the RoiLeader lives the way.



P.S. For more about making this a Great 2018, see my book, Soar! Nothing Can Stop You This Year! (CLICK HERE to ‘Look Inside’ the book)

Tom Marcoux
Spoken Word Strategist
Executive Coach

Speaker-author of 44 books

51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones


51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter


Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus


What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

5-28-17)FINAL2_amazingyouVers6webAmazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done! You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.'” – Dr. Arthur Ciaramicoli